Test drive our Interactive Chat Technology (ICT), which helps patients share their preferences for better health care. Click the chat icon below!

Gain helpful insight from our shared decision-making experts through our webinars. Click here to learn more!

Shared decisions transform health care

SDMCentral Connects You to Clinicians and Sponsors

SDMCentral offers innovative tools to increase speed to market.

We Understand your Challenges

The internet’s easy access to information can lead to misinformation that may send patients in the wrong direction for care.  

Health care professionals’ grinding jobs make it difficult to focus on patients’ needs and preferences when discussing treatment plans.

Getting Started

How it Works

At SDMCentral, we created a more convenient, quicker, and robust process to leverage technology and help you build trust in valued information. Led by our CEO Dan Guerra, Jr. and Dr. Don Bukstein, an international expert in Shared Decision-Making and SDMCentral’s chief clinical advisor, our team will guide your organization in launching your SDM Tools.

Better Outcomes

Recent research tells us that patients report high satisfaction if treatment plans reflect their emotions and preferences. In addition, their adherence to the treatment regimen increases and, in the long term, patients save money.  

Digital Innovation

SDMCentral modernized traditional SDM paper tools with online patient-friendly questionnaires that increase engagement.

Crowd-Sourced Validation

Our product distinguishes itself from other iterations because it validates the tool with physician experts and crowd-sourced feedback that can include your caregivers, families, and patients. Today, less than 10 percent of Shared Decision-Making tools are validated.

Diversity, Equity, and Inclusion

We recruit diverse subject matter experts who ensure our tools resonate with all cultures, racial and income groups.

Your Pace

The process can take 60 days or six months. We work at your pace.

Valued Publications

SDMCentral also seeks publication of articles about a client’s SDM effort in peer-reviewed medical journals that are eager to chronicle the increasing trend of patient-physician partnerships. Organizations and their members report their visibility benefitted from the recognition.


Frequently Asked Questions

Great question! You can find more information about the concept/process by clicking here!

You’re in our favorite phase! We’d love to hear more about your idea and present options to make your idea a reality. We’ll suggest how to build the SDM Tool and where to distribute it.

You can contact us at (608) 716-4641 or client.support@sdmcentral.com and we will help you.

We develop SDM Tools that are able to be viewed and utilized through a browser or app
We’ve built an SDM Community that will crowd-validate your SDM Tools. After validation, we approve the aid for distribution!

Yes! SDMCentral utilizes industry-standard security protocols that leverage encryption for transferring data. Encryption helps create a secure environment for information being documented and transferred, and we ensure that account data is never stored on your device.

Company Headquarters
StartingBlock Madison
821 E Washington Ave
Second Floor
Madison, WI 53703
Regional Office
Two Prudential Plaza
180 N. Stetson Street, Ste 3500
Chicago, IL 60601
Contact Us
(608) 716-4641


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