Shared Decisions Transform Health care

About SDMCentral

Meet Our Team

Chief Executive Officer

Daniel G. Guerra, Jr.

Dan is the founder of SDMCentral and its sister company, Altus, who are technology partners for health care learning. Guerra’s immigrant father’s challenging health care journey fuels his passion for innovations for patients and the dedicated workers in clinics, hospitals, and other facilities.

As a young entrepreneur, Dan chose to give back to his community as chairperson of the board of directors Madison’s Community Development Authority from 2011 to 2019. This agency champions redevelopment efforts for the city and oversees the Section 8 federal housing program and the city’s public housing program that serves 1,800 people. Dan has participated in national Hispanic efforts including a program at Stanford University. He currently serves on the board of directors for the Latino Professional Association of Greater Madison, Inc.