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Shared decisions transform health care

About SDMCentral

What is SDMCentral?

SDMCentral provides interactive, open-source, web-based Shared Decision-Making (SDM) Tools and access to an API that allows third-party developers to build SDM products for desktop computers, tablets, and mobile devices. The platform enables non-profits, professional health care associations, consultants, and industry partners to build crowd-validated SDM Tools and distribute them to patients, caregivers, and health care providers for the treatment of chronic diseases.

Our Vision

Our values drive us to transform health care for chronic disease.
We empower patients, caregivers, advocates, industry partners and others to improve the management of chronic illness and disease.

Our Mission

To build safe, convenient tools for advocates and physicians
We provide solutions for patients, advocates, clinicians, caregivers, industry partners and other so health care solutions more accurately reflect the preferences of those suffering from chronic disease.

Our Executives

Daniel G. Guerra, Jr.

Chief Executive Officer

Tom Cox

Chief Revenue Officer

Don A. Bukstein, M.D.

Chief Clinical Advisor

Jackie S. Eghrari-Sabet, M.D.

Chief Medical Advisor

Our Press Kit
All assets you’ll need to help spread the word
Company Headquarters
StartingBlock Madison
821 E Washington Ave
Second Floor
Madison, WI 53703
Regional Office
Two Prudential Plaza
180 N. Stetson Street, Ste 3500
Chicago, IL 60601
Contact Us
(608) 716-4641


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