Test drive our Interactive Chat Technology (ICT), which helps patients share their preferences for better health care. Click the chat icon below!

Shared decisions transform health care

About SDMCentral

What is SDMCentral?

SDMCentral provides interactive, web-based Shared Decision-Making (SDM) Tools for desktop computers, tablets, and mobile devices. The platform enables non-profits, professional health care associations, consultants, and industry partners to build crowd-validated SDM Tools and distribute them to patients, caregivers, and health care providers for the treatment of chronic diseases.

Our Vision

Our values drive us to transform health care for chronic disease.
We empower patients, caregivers, advocates, industry partners and others to improve the management of chronic illness and disease.

Our Mission

To build safe, convenient tools for advocates, physicians, health care systems, and industry partners.
We provide solutions for patients, advocates, clinicians, caregivers, industry partners and others so health care solutions more accurately reflect the preferences of those suffering from chronic disease.

Our Executives

Daniel G. Guerra, Jr.

Chief Executive Officer

Justin Hajny​​

Chief Revenue Officer

Tom Cox

Chief Revenue Officer

Ted Huwe

Chief Product Officer

Don A. Bukstein, M.D.

Chief Clinical Advisor

Jackie S. Eghrari-Sabet, M.D.

Chief Medical Advisor

Our Press Kit
All assets you’ll need to help spread the word
Company Headquarters
StartingBlock Madison
821 E Washington Ave
Fourth Floor
Madison, WI 53703
Regional Office
Two Prudential Plaza
180 N. Stetson Street, Ste 3500
Chicago, IL 60601
Contact Us
(855) 258-8727


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